News

August 25th, 2008

Brand Beautiful director Nick Kettles appears on Principled Profit internet radio show.

After interviewing Shel Horowitz about ethical marketing for the chapter on ‘Creating an Ethical Strategy’ in AC Black’s Working Ethically book, I invited him to be one of the first businesses to experience our Visionary Brilliance program to help him develop a new tagline for his company ‘Principled Profit’. Since then, as fellow ethical marketer, we have kept in touch, and so I was delighted to take up his invitation to appear as his guest on his Principled Profit radio show, broadcast on Valley Free Radio, in New England, USA.

Over the space of an hour, in a lively discussion, we talked about Brand Beautiful’s idea of ‘refreshingly honest marketing’, and the need for more transparent and open business communications. To listen to the program please click here. To find out more about Shel Horowitz, and Principle Profit please click here.